The July long‑form deck stays what it is: the deep artifact Mediaocean already holds, and the leave‑behind that survives the forward. Nobody reads it to a room. This is the route over it: six stops matched to the run sheet; pull the named board up only when the room pulls. It was written in July vocabulary, so each stop carries its say‑this‑instead patch.
The long deck · 13 boards · the leave‑behind The Mediaocean file The drawn walkthroughThe deck's own first line still opens best: Plan to Pay, and where the decision gets priced. The lineage board carries the history without you narrating it.
Adam · story — two minutes, then hand the room the machine.
One picture does the hour's work: every stage of their own rail, priced. Let Kane recognize his product before anyone claims anything about it.
Adam + Matt — Matt takes grain and evidence questions.
Do what the deck instructs: the real dashboard, not the figure. This is the iHeart move — the working thing, bent live.
Matt · drives Jordan · runtime questions
The ladder is the honest board: more signal, sharper prices, stated plainly. CFO‑grade candor is the moat pitch.
Spencer · commercial Matt · method
If the growth conversation opens, these four boards already say the substrate goal without you over‑claiming it.
Adam · politics Jordan · runtime and security
The deck's own close is still right: start with one value report on one slice of reconciled spend. Convert it to the three calendar invitations: the named retrospective campaign, the runtime session, the Omnicom working session.
Spencer · holds the outcomes
Same law as every surface this week: the screen carries the claim, you carry the argument, and the long deck is where a skeptical reader lands afterward and finds everything held up.